Global Consumer Research is a bespoke, independent customer research consultancy, managed by Deirdre and Matthew Randall where every project is customised to yield maximum return in customer information, knowledge and wisdom.
It’s crucial to listen to customers: make customers’ wishes realities and to exceed their expectations. We need to know what customers desire before they even know it themselves, so that when they see a product or service, they think ‘that’s exactly what I need.’
We've summed up our interaction with customers into the 3 R's of consumer research:
1= Respect +2 = Recognition + 3 = Results.
This provides 'Return' for our clients as their customers 'return too' and they gain new ones!
We treat customers as individuals with emotions, needs, wants, rational & irrational behaviour rather than as data, by looking at the emotional spectrum which drives their behaviour.
Our clients are intuitive. They have an excellent idea of what customers would like. We use their instincts. We take their ideas and shape them so the product works amongst all customer segments, without compromising on the value of the brand or the brand signature.
Our years of experience in interacting with customers & our psychological background has contributed to providing meaningful and intuitive analysis in defining customer preferences and shifts which inform brand and retail strategies.
We forge relationships so that we find out not only what customers do/want but the thought which goes into their decisions - the why? We then translate this into strategic intent.
Culture is fluid and constantly adapting to change. We keep in touch with the ever changing needs of customers which impact on product development, so that customers view upgrades as a nudge (which is less jarring) & seamless than dramatic change.