Main image of a focus group

The Science

In South Africa we have built a panel of 220k customers and in the UK a panel of 80k customers. We continue to build our Panels every day. 

We can build your own bespoke Customer Panel or you can tap into ours for your research. 

The South African flag
The British flag

We use behavioural psychology as an applied science
in the customer context.

A graph of the science behind GCR

WHO IS THE CUSTOMER?

The person standing beside you on the platform, behind you in the bank queue… Customers are people with lives which are full of complications and interruptions. They don’t fit into boxes.

GET IN TOUCH
  • Johannesburg, Sandton, Cape Town, London
  • (+27) 11 728 4860 | (+27) 82 926 3396
  • randall@icon.co.za
    info@globalconsumerresearch.net
    deirdre@globalconsumerresearch.net
    matthew@globalconsumerresearch.net