I have worked with some of the world's leading retail brands and must say that Deirdre Randall  is brilliant when it comes to analysing, interpreting and presenting customer data to make it relevant for a retail business.  She is a proven professional and one who I would highly recommend.

Deirdre has developed a unique Food Innovation Customer panel which contributes to research.  Her work involves constant interaction with customers with whom she develops strong relationships based on integrity.  Deirdre is professional in designing research methodology, the implementation thereof and delivery. She contributes much to food product development, innovation, sustainability & communication. A  remarkable lady in many ways!

I have worked with Deirdre for over 20 years both in the UK and in the South African premium food retail market. She has provided a consistently outstanding consumer insight service for multiple product areas of the business. The research is customised for each brief and delivered to schedule in an easy to understand and use format. The reports equip the teams with essential background customer insight to enable better informed decisions. Deirdre continues to refine and develop her research options and it is a pleasure to have her insight capabilities available for the team. 

I have worked with Global Consumer Research on many occasions over the years. As new food industries have presented potential opportunities GCR have played a valuable role in defining consumer preferences and shifts which have informed our brand and retail strategies. Their professionalism and intuitive insights have proven invaluable. 

GCR's knowledge and excellent ability to understand and interpret food customers needs and trends  make their service in qualitative customer research extremely valuable to any major food retailer or manufacturer. Having worked on many projects with Global, I am pleased to be able to call on their experience and insights when deciding on how best to meet our customers needs. 

I worked with Deirdre extensively over a long period of time. She was wonderful to work with. She has a magical way with people, they literally 'eat out of her hand' as she engages with them on customer research. She is always efficient, timeous and very organised and an asset to have in one's team. 

I was very fortunate to work with Global Consumer Research early on in my career. Besides being very professional and always meeting commitments, Deirdre was always very generous in sharing her vast knowledge of consumer behaviour and market research with me. I have found this fundamental knowledge of market research invaluable in the rest of my career. Deirdre does not only do survey research and conduct focus groups but also utilises many years of retail experience as the context for her findings and this combination delivers truly actionable insights. It has been a great privilege working with GCR and I look forward to future collaboration. 

They don't make them like Deirdre anymore! Her unwavering passion for customers and customer satisfaction mixed with a dose of reality and a great sense of humour is what sets her apart from the rest of the pack. A classy lady who says it as it is and just gets it done. A pleasure to work with. 

I had the privilege of working with Global Consumer Research on several projects. They are  professional at executing their work and the attention to detail and their reports are outstanding. Furthermore, they have the ability to under-promise and over-deliver. This is a reflection of their level of commitment to the assignments they complete with absolute precision. Deirdre and Matthew are well respected and honoured for their professional ability whilst at the same time able to work with people at all levels of society with a true understanding of psychology and consumer purchasing behaviour.